El Ioannou is the Power Access Division Manager at Mr Plant Hire. Based in the London UK, El first joined the equipment rental industry with HSS Hire before eventually gaining additional experience at Ashtead Plant Hire (A-Plant). El talks about some of the challenges she faced throughout her career, how Mr Plant Hire tackled the challenges with COVID-19, advice for other men & women that are looking at joining the equipment rental industry and also how important it is to believe in yourself.