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The Rental Journal podcast offers unparalleled insights into business successes and challenges, career progression, new technologies and industry-provoking topics from around the world. The Rental Journal Podcast aims to increase awareness of the hire and rental industry while also providing a platform for listeners to learn about the experiences from others in the rental industry.

#119 - Andrew Satterley

Andrew Satterley is a strategist, author & mentor in the equipment rental industry and has over 25 years of senior leadership experience working at the likes of Crown Equipment, Linde Material Handling, JLG Industries, Adaptalift Hyster, Baseplan & Access Group Australia.

Andrew Satterley recently published his first book "Redefine, Reimagine, Recreate" and was written to enable business owners, or business managers to have an easy to read, helping hand in improving their business.

Purchase the book, or learn more about Andrew Satterley here --> https://andrewsatterley.com.au/

#118 - Customer Focused KPI's for your equipment rental business

During this podcast episode we dive into some of the core customer focused KPI's for your equipment rental business.

- Quoting turnaround times
- Equipment delivered on time
- Equipment fit to spec & reliable
- Breakdown response & item swaps

#117 - Alexander Greschner

The Rental Journal Podcast attended Bauma 2022 in Munich and managed to catch up with Alexander Greschner. Alexander is the Chief Sales Officer at Wacker Neuson SE.

We talked about Bauma 2022, the history of Wacker Neuson, the latest technology and equipment and learn a little more about Alexander.

#116 - How to measure customer experience in the equipment rental industry

During this podcast episode we dive into how you can start to measure the effectiveness of your customer experience within the equipment rental industry.

#115 - Michael Larsen

Michael Larsen of Larsen's Air Conditioning Hire was the recipient of the 2022 HRIA Young Professional of the Year award. Michael explains how he first joined the equipment rental industry through his family's business and his involvement in the HRIA Young Professionals Network & mentoring program.

#114 - Understanding your customers decision making process

During this podcast episode I dive into understanding the decision making process of a customer wanting to rent equipment.

- Are you close to where we work?
- Do you have the equipment I require?
- Are they big enough that they won't go broke during the project?
- Do they have safety procedures in place?
- Do they do anything special that will add value to my business?

#113 - Justin Pitts

Justin Pitts is the Managing Director at Blue Diamond Machinery. Blue Diamond Machinery is committed to being at the forefront of the energy transition and assisting in Australia's commitment to Net Zero carbon emission by 2050. As such, they are heavily investing in alternative Power Solutions to the traditional diesel offerings.

Blue Diamond Machinery aims to be at the forefront of these solutions which include Hybrid Generators, Energy Storage Systems (ESS) and Hydrogen Powered Generators.

#112 - Ash Brown

Ash Brown is the CEO & Founder of Empiraa. Ash has worked at likes of Coates Hire, 1300 Temp Fence & TAXIBOX and would eventually go onto start his own tech business, Empiraa.

#111 - John Stewart

John Stewart is the Group CEO at Makinex Construction Equipment.

Makinex makes inefficiencies extinct by inventing and manufacturing solution-driven products, that provide the global construction community new ways to increase productivity, profitability & efficiency. There are now 4,580 rental stores around the world with Makinex Products.

#110 - Josh Mosko

Josh Mosko is the previous Managing Director of LogiMove America and today is the Vice President of Business Development at CES Power.

LogiMove CheckMobile Global was recently acquired by Banneker, the same company who recently acquired Texada Software.

Josh has worked in the equipment rental industry for the past 20 years and the last 10 years in various executive roles globally. Josh worked for industry leading companies such as United Rentals, Herc Rentals and Red-d-Arc.

#109 - U OK? Day

On the 8th September 2022 is R U OK? Day and I wanted to talk about how a conversation could change a life. You don't need to be an expert to reach out to someone who may be struggling with life - just a good friend and a great listener. Learn more about R U OK? at https://www.ruok.org.au/

#108 - Adam Lawrence

Adam Lawrence is the Co-Founder of Boom & Bucket. Boom and Bucket is a tech start up in the heavy equipment industry that is building the modern marketplace for all things heavy equipment.

#107 - Dan Cook

Baseline Energy Services are located in Fort Worth Texas and specializes in providing efficient, cost-effective natural gas, propane, and diesel power generation solutions to the oil and gas, mining, and construction sectors.

#106 - Alma Duran

Alma Duran is a Branch Manager at the United Rentals Fluid Solutions location in Midland Texas.

Joining the industry almost 5 years ago, Alma hit the ground running and was the recipient of the United Rentals President Award along with the Women's leadership Award.

For those of you that aren't aware of United Rentals. United Rentals is the largest equipment rental business in the world, with over 1,300 locations, 20,000 staff and 4,300 classes of equipment.

#105 - Alexander Schuessler

Alexander Schuessler is the President, International Group & Founder at SmartEquip.

Alexander was a Co-Founder of Caterpillar Rental Services Network, and initiative put together by Caterpillar in the 90's to investigate the potential future of rental. This formed an introduction to the equipment rental industry, where Alexander noticed the challenge businesses were having when trying to procure parts.

Fast forward to today and SmartEquip is now used by the top 5 largest equipment rental businesses in the world to streamline their parts procurement processes.

#104 - Jamie Haitas

Jamie Haitas is the General Manager at Mr Traffic Hire Australia in Melbourne, Australia. This is Jamie's second time on the podcast as we learn about two recent acquisitions he has made expanding into the general rental space through CitiWest Rentals.

#103 - Cody Stewart

Cody Stewart is a Product Analytics Manager at Sunbelt Rentals. Cody grew up in the equipment rental industry through his families independent rental business, DJ Rentals in Columbia Tennessee. Eventually Sunbelt Rentals came knocking and acquired their family business, and Cody would stay on as a Profit Centre Manager (Branch Manager).

During this episode we learn what it is like to be acquired by Sunbelt Rentals, and what career opportunities are available after your business is acquired.

#102 - Nathan Venables

Nathan Venables is the Head of Fleet & Procurement at Kennards Hire and the current NSW Hire & Rental Industry Association (HRIA) President.

Nathan has worked in the equipment rental industry for almost two decades, joining Kennards Hire in 2005 through the Oaks Hire acquisition. Starting his career as a Serviceperson Driver at the Unanderra Branch on the NSW South Coast, he worked his way through the branch ranks to the role of Branch Manager, Corrimal in 2009. In 2012, he took on the role of Area Manager for the NSW South Coast and Southern Sydney region looking after branches across this network. With a passion for new equipment, innovation, fleet optimisation and transportation, he was appointed Head of Fleet & Procurement.

#101 - Scott Daly

Scott Daly is the JLG General Manager of Australia & New Zealand. I managed to catch up with Scott at the HIRE22 convention in Adelaide, during the episode we learn how Scott first joined the industry and roles he has had over his career, some of JLG's new products such Service Plus, the new electric powered rough terrain scissor lifts and compact crawler boom while learning about JLG's manufacturing capabilities in Port Macquarie.

#100 - Pete Maginnis

Pete Maginnis is the General Manager at Makinex Construction Products USA and was pivotal in the expansion of Makinex Construction Products from Australia into the U.S market.

#099 - Todd Cane

Todd Cane is a Director at ProLift Trucks, a company that provides Material Handling solutions covering sales, servicing and rental in Sydney Australia.

#098 - Chris Bradley

Chris Bradley is the Managing Director at VRents Construction Equipment. Located in South Australia, VRents provides specialist rental services to the civil construction, bulk materials handling, major projects, quarries, pipeline, utilities infrastructure, road construction, mining, site remediation and bulk earthworks industries.

#097 - Ian Coleman

Ian Coleman is the Managing Director at Conplant, a company with over 60 years of history in the Australian equipment rental industry.

#096 - Tom Wood

Tom is a Hire Controller and Transport Coordinator at Camden Hire in Sydney Australia. Tom is 21 and is the youngest guest we have had on the podcast and shares his insights from joining the equipment rental industry while in high school to now working full-time at Camden Hire.

#095 - Mark Simonsen

Mark Simonsen is the host of The Rental Journal Podcast. Many requests have come in over the past year to learn about Mark's story, so Gary Radford of Mynt Group stepped up to the plate to host this weeks podcast episode.

#094 - Glenn Martin

Glenn Martin is the Managing Director at Ahern Australia / New Zealand and the President of Snorkel Asia.

#093 -Ben Blood

Ben Blood is the Vice President of Big L Rentals & Sales an equipment rental company based in Garden City Kansas.

#092 - Federica Gargiuli

Federica Gargiuli is regarded as one of the top recruitment specialist in the equipment rental industry, and the founder of Talent Supply. Federica talks about her journey in the equipment rental industry, talks about some of the common challenges rental businesses are faced with and provides some tips on improving your recruitment strategy.

#091 - Curtis Fort

Curtis Fort is CEO of Construction Credit and Finance Group and specializes in debt collection.

#090 - Gary Radford

Gary Radford is the Managing Director of Mynt Group a company focused on power, fuel & distribution products. Gary has a lifetime of experience in the equipment rental industry working at Wreckair, Donpra Hire, Onsite Rental Group and starting his own businesses Generator Solutions, WASP & Rhino FSD which would eventually be merged into Vortex Group of Companies and sold to National Pump and Energy (NPE).

#089 - Ryan Condon

Ryan Condon is the CEO of Satisfyd, a company focused on customer and employee experience management programs for the equipment industry.

#088 - Jim Lee

Jim Lee is the Managing Director of The Fleet Office. Jim spent 14 years in the British Army in various roles, including being trained as a heavy diesel fitter and later an officer managing a construction Squadron in Afghanistan. He would then move to Australia in 2010 to manage the largest privately owned vehicle and equipment fleet in Queensland, before eventually starting The Fleet Office.

#087 - Greg Pugh

Greg Pugh is the Managing Director of Genelite and has been involved in the power generation industry for close to 30 years.

#086 - Greg Parfitt

Greg Parfitt has worked in the equipment rental industry for over 30 years. Greg has had senior leadership roles at National Hire & Coates Hire before eventually joining Orange Hire as CEO.

#085 - Tom Kimber

Tom Kimber is the General Manager of Kennards Hire, New Zealand. Working in the New Zealand equipment rental industry for over 20 years, Tom was originally working at McEntee Hire before Kennards Hire acquired the business in 2012 and opened up the the first Kennards Hire New Zealand branch.

#084 - Michelle Summers & Steve Painter

Steve Painter and Michelle-Lee Summers are the founders of Site Smart Technology. We learn about how their technology solutions are helping digitize the construction, with a focus on Pre-Starts, plant dockets, timesheets, GPS Tracking & QR Codes.

#083 - Grant Voysey

Grant Voysey worked at Coates Hire for 25 years in various sales roles and is one of the most experienced sales operators in the equipment rental industry. Today Grant is the Business Development Manager at Hoisting Equipment Specialists.

#082 - Steven Taylor

Steven Taylor is the CEO of Adaptalift Group. Working in the equipment rental industry for over 30 years Steven has worked at companies such as Wreckair, AH Plant Hire, National Hire & Adaptalift Group.

#081 - Josh Nickell

Josh Nickell is the Vice President, Equipment Segment at the American Rental Association. Growing up in the equipment rental industry, Josh was first exposed to the industry through his grand-father's business, Taylor Rental. Josh would go onto become the CEO of Nickell Rental which was eventually acquired by Sunbelt Rentals, Inc. Following the acquisition Josh would gain experience at Point of Rental Software, while also becoming a Strategic Advisor of easyToolhire and LogiMove CheckMobile Global.

#080 - Andrew Donald

Andrew Donald is the Managing Director of Total Generators, a company based in Queensland, Australia. Working in the industry for over 30 years, Andrew is 2nd generation rental joining the industry through his father, Ian Donald & Paul Caprara's business, Donpra Hire.

#079 - David Schurman

David Schurman is the General Manager of Western Australia at Kennards Hire. Growing up in Phoenix Arizona, David was exposed to the equipment rental industry at a young age through The Home Depot & A-Z Equipment and would eventually migrate to Australia.

#078 - Joshua Inskip

Joshua Inskip is the Regional Sales Manager NSW at Onsite Rental Group in Australia. Working in the equipment rental for 18 years, Joshua has prior experience at companies such as Kennards Hire, Ausco Modular, Royal Wolf & Onsite Rental Group.

#077 - Steven Whitehead

Steven Whitehead is the Areas Sales Manager at Vermeer Australia, which is part of RDO Equipment Australia. Working at Kennards Hire for 8 years and Hilti for 7 years, we learn about Steven's journey in the equipment rental industry.

#076 - Emily Donney

Emily Donney is the Senior Rental Controller at All Lift Forklifts & Access Equipment. Working in the equipment rental industry for 12 years, Emily shares some of the challenges she faced early in her career, advice she would give to women joining the equipment rental industry and what a normal day looks like for a Rental Controller.

#075 - Joe Valen

Joe Valen is the Director of Rental & Leasing at Millennium Rental & Leasing. Based in the U.S we learn about Joe's journey in the equipment rental industry and how Fiber Optic Equipment is used to reduce the time it takes to install cabling.

#074 - Alex Kraft

Alex Kraft has over 20 years experience in the equipment rental industry and is the Founder and CEO of Heave. Heave helps connect sales reps with customers that are looking to buy or rent heavy equipment.

#073 - Top 10 Moments

We are at the final episode of 2021! To celebrate the end of the year we thought it would be great to reflect on the top 10 moments from the podcast throughout the year. Thank you to all the amazing guests, and support from our listeners, sponsors & partners!

#072 - Rebecca Waters

Rebecca Waters is the Managing Director of Hi-Range Crane Forks & the Co-Founder of the Women in Equipment Hire Facebook Page. Specializing in both wet and dry hire of rail equipment in Sydney Australia, Rebecca shares her journey in the industry.

#071 - Clint White

Clint White was awarded the 2021 Hire and Rental Industry Association Young Professional of the Year. Working in the dewatering industry for over 14 years, he has had roles such as dewatering Technician, Project Supervisor, Project Manager, Branch Manager & Depot Manager. Today he is a Sales Specialist at National Pump & Energy based in Western Australia.

#070 - Maureen Mousdell

Maureen Mousdell has over 25 years working at companies such as Brambles Forklifts, Access Group & Source Machinery. During her career Maureen has had various roles including Parts Manager, Service Co-Ordinator, Hire Manager, Account Manager and Service Operations Manager. Maureen also gives back to the industry through her involvement in the Women in Equipment Hire Facebook Group & the HRIA Women in Hire Program.

#069 - Charles Anderson

Charles Anderson is the co-founder of Arrow and is the first guest to feature for a second time on The Rental Journal Podcast. We learn more about the Arrow solution, in particular its group chat feature, the purpose of a marketing campaign and how Arrow has managed its culture while working remotely over the past 12 months.

#068 - George Whyte

George Whyte is the Aggreko Managing Director, Australia Pacific and Global Mining Sector Leader. Joining Aggreko 22 years ago, he has had roles such as Sales Manager, Temperature Control Manager, Sales & Marketing Director & Area General Manager. We learn about George's journey in the equipment rental industry, the history of Aggreko, the challenges of running a true global organization, some of Aggreko's initiatives such as their Net Zero Target & Reconciliation action plan and the process to Aggreko winning the 2021 HRIA Rental Company of the Year.

#067 - Van Cuong Lo

Van Cuong Lo is the NSW State Sales Manager at Bendi Australia, a company part of Hubtex Australia. Van has over a decode of experience in the material handling industry, working in both Australia & Vietnam.

#066 - Rosemary Tilley

Rosemary Tilley is the Company Director at Construction Advisor, a company that provides Professional Development, Coaching, workshop facilitation, research services and the latest news in construction. We cover a range of topics with a focus on organization and personal wellbeing.

#065 - Erin Johnston

Erin Johnston is the Director of South Coast Party Hire and the Hire & Rental Industry Association Events President.

#064 - Charlie Pidcock

Charlie Pidcock has over 30 years sales experience, and first got exposed to the equipment rental industry in the early 2000's with National Hire. Going onto work at companies such as Coates Hire & Aggreko, Charlie would later find his passion in training & coaching of sales teams. A number of equipment rental businesses now enlist their sales teams into Charlie Pidcock's B2B Selling Series course.

#063 - James MacPherson

James MacPherson has over 18 years in the equipment rental industry, working at companies such as Coates Hire & Onsite Rental Group. He worked his way through various customer facing roles within the branches but would eventually find a passion for pricing & data. Today James is a specialist in analysing equipment rental rates, while also helping rental companies better utilize their data through reporting solutions. From this passion, James would go onto start his own company called Wolf and Bear Services, where he provides consulting services to the equipment rental industry.

#062 - Patrick Tunnicliffe

Patrick Tunnicliffe has a background in mechanical and maintenance engineering and world cup snowboard racing but found himself in the equipment rental industry in 2010. His engineering, planning, process efficiency, and operations background complimented his role as General Manager of a rental store which led to dramatic improvements of the operations and profitability of the company. Today Patrick is sharing his experiences and helping owners do the same from a business consulting perspective with a focus on leveraging technology to exponentially improve their businesses.

#061 - Aileen Hiskins

Aileen Hiskins is the founder of Strategic Alignment Training, a company that delivers coaching, mentoring and training programs. Aileen was involved in the design and ongoing delivery of the Hire and Rental Industry Association Women in Hire & Access Mentoring Program, Young Professional Network & HATS (Hire Apprenticeship training scheme).

#060 - Kenny Keogh

Kenny Keogh is the Chief Operating Officer at UON. Working his way through the ranks of the family run organization, Kenny has watch UON transform from a small business to a company that now employees over 300 staff. UON is a Western Australian integrated energy company providing turnkey solutions to the resources sector and beyond.

#059 - Colleen Cohen

Colleen Cohen has been involved in the equipment rental industry for the past 47 years, first joining the industry with Coates Hire in 1973. Throughout her career she has worked at the likes of National Hire, Abbott Hire, RentQuip and Baseplan Software.

#058 - Charles Anderson

Charles Anderson is the co-founder of Arrow, a company looking to change the way sales reps in the heavy equipment industry interact with CRM solutions. On a mission to eliminate data entry Friday, Charles and the Arrow team visited over 100 different dealerships to talk to equipment sales managers, reps and owners to build Arrow from the ground up.

Learn more about Arrow at https://www.rentalarrow.com/podcast

#057 - Kyle Clements

Kyle Clements is the founder of quipli, a business that helps take equipment rental businesses online. Kyle is relatively new to the industry, however to fast track his knowledge interviewed over 100 equipment rental businesses to find out whether or not they wanted an online store front, and what the business requirements would be. We dive into the results, while talking about general advice around the topic of e-commerce and the equipment rental industry.

#056 - Gary Kerr

Gary Kerr is the founder of Kerr's Hire in Victoria, Australia and has over 50 years experience in the equipment rental industry. Gary is a past President of the Hire and Rental Industry Association and is truly an industry legend.

#055 - Ash Woodcock

Ash Woodcock is the CEO / Owner of RPM Hire, a company that recently hit 10 years in operation. Ash established RPM Hire in 2011, whilst studying for a Bachelor of Commerce and Master of Civil Engineering, RPM Hire initially was an entrepreneurial exercise for Ash, which has now become a successful business specializing in traffic solutions throughout Australia.

#054 - Cliff Chadwick

Cliff Chadwick has over 40 years experience in the equipment rental industry, and is the owner of Chadwick Forklifts. Chadwick Forklifts was the 2021 HRIA Rental Company of the Year under $5M.

#053 - Matt Whalen

Matt Whalen is the Service Manager at Forklifts of Minnesota, and is also known as the Head Coach of the Service Department. Working at Forklifts of Minnesota for 17 years, Matt explains his journey within the company, advice to up and coming technicians and also what the purpose is of a Service Manager within an equipment rental business.

#052 - Jesse Buckingham

Jesse Buckingham is the CEO at Record360. Jesse talks about how he first joined the equipment rental industry, some of the most common challenges equipment rental businesses face when it comes to pre and post rental activities, ways to increase your damage collection and reflects on some advice he would provide his younger self.

#051 - Matt Lambert

Matt Lambert is the Co Founder of R&L Energy Rentals, and the Co Owner of Pinkwater Canada. Matt started R&L Energy Rentals with his business partner, Tyler Ramage, at just 19 years old when he saw an opportunity in the equipment rental industry.

#050 - Aaron Witt

Aaron Witt is the CEO & Founder of BuildWitt, a company on a mission to make the dirt world a better place.

#049 - Luke Habza

Based in Canada, Luke Habza first joined Equipment Corps 19 years ago and has moved his way up the ranks in various departments. Joining a business that specializes in technical rental, sales & service solutions, Luke would gain experience in the compliance testing and servicing, customer service and sales team. Part of his first role in the business was actually sweeping the floor, and the career progression only come about through Luke putting his hand up and saying yes to opportunities. Today Luke looks after the National Sales & Business Development at Equipment Corp.

#048 - El Ioannou

El Ioannou is the Power Access Division Manager at Mr Plant Hire. Based in the London UK, El first joined the equipment rental industry with HSS Hire before eventually gaining additional experience at Ashtead Plant Hire (A-Plant). El talks about some of the challenges she faced throughout her career, how Mr Plant Hire tackled the challenges with COVID-19, advice for other men & women that are looking at joining the equipment rental industry and also how important it is to believe in yourself.

#047 - Sheldon Fingler

Sheldon Fingler is the CEO of Infinite Event Services out of Alberta Canada. Sheldon talks about how he started his own company, the challenges of running an event rental business during the COVID-19 pandemic and also how they have adopted.

#046 - Stefan Ottl

Stefan Ottl is the Director of Sales & Marketing, Off-Highway at Irdeto. Based in Vienna, Austria, Stefan was first exposed to the equipment industry through Hilti Group and later found a passion for technology in construction. Focusing on driving sustainability in construction, Stefan talks about how he believes customers sharing construction equipment on job sites will become mainstream.

#045 - Ali Hajj

Ali Hajj is a degree qualified and experienced Communication & Electronics Engineer with an accomplished working history spread across 11 years’ practical experience in driving improvement and change initiatives within the heavy equipment/rental industry. Ali first gained his equipment rental experience at the largest Caterpillar Dealership in the Middle East, Zahid Tractor in Saudi Arabia. Having completing various roles within the company, one of Ali's key achievements was Project Managing the Implementation of Infor M3 into Zahid Tractor and Ejar Cat Rental Store.

#044 - Tony Colon

Tony Colon served in the U.S military before eventually joining the equipment rental industry. Tony has worked at companies such as Cummins, Caterpillar, United Rentals and Herc Rentals. Based in San Diego, Tony is a Field Service Technician at Herc Rentals, and recently completed his MBA. Tony talks about the transition from the U.S Military to the civilian life and the journey he has been on to get to where he is today.

#043 - Stephen Donnelley

Stephen Donnelley is a Director at Donnelley Civil and Vortex Group of Companies. Stephen was the Managing Director of National Hire Group, which eventually merged with Coates Hire, Australia's largest equipment rental business. Growing up in a family business in Wollongong, Stephen was mentored by his father and some of the industry greats, such as Andy Kennard, Barry McDonald, Neville Kennard, Sam Greenberg and Peter Lancken to name just a few.

#042 - Andy Martin

Andy Martin is the Managing Director of Martin Plant Hire, an independent, Scottish firm with depots covering the whole of Scotland. Andy is second generation rental with his father starting the business 47 years ago. Growing to become one of the largest independent hire firms in Scotland, Martin Plant Hire recently acquired the rights to the easyToolhire Scotland brand.

#041 - Bruce Fouracre

Bruce Fouracre has over 25 years experience in the equipment rental industry and is one of the Directors of 1300TempFence. Starting with the family business back when it was called Ready Bin, Bruce would help take the business on a journey to become one of Australia's leading temporary fencing providers for what is known today as 1300TempFence.

#040 - Doug Levings

Doug Levings has over 40 years experience in the equipment rental industry, running his own company and also working at various independent and national rental companies throughout Australia. During one of Doug's first interviews he was told that he would never make in the equipment rental industry. He would go to eventually become the Manager of that individual and have a successful career in the industry. Doug talks about the importance of mental health and being honest with yourself, explaining some of the struggles he faced and how he overcome them. Multiple guests on this podcast have mentioned that Doug was an influential figure in their career.

#039 - Jason Stanczyk

Jason Stanczyk is the Vice President of Operations for EDCO, an American manufacturer of surface preparation equipment, professional sawing equipment, demolition and drilling machines. EDCO also provides hand tools and vacuum systems. EDCO is family owned and operated. Jason is 3rd generation rental. His grandfather Leo Swan, an ARA 2006 Hall of Fame Inductee, started EDCO with his business partner Ed Harding. Leo and Ed, rental store employees in the 1950s, began solving their rental customers’ problems by creating products for their specific needs.

#038 - Steven Brooks

Steven Brooks is the National Sales Director at Great Lakes Lifting Solutions, a family owned equipment rental business based out of Illinois. Steven talks about the benefit of renting out niche products in the rental industry, the challenge of spending long amounts of time travelling for work, becoming a Spydercrane dealer and the exclusive dealer for SmartLift and how social media and video content plays such an important role in keeping customers informed about equipment available for rent.

#037 - Blake Menning

Blake Menning is the Vice President at All Choice Rentals out of Alberta Canada. Blake has won numerous awards including Rental Person of the Year through the Canadian Rental Association, he was included in the 14 people to watch under 40 list and was nominated in the Ernst & Young EY Entrepreneur of the Year.

#036 - Freddie Blanton

Freddie Blanton is a Sales Representative at Bobcat of Spartanburg, however he is no ordinary Sales Representative. Freddie has managed to build up a fantastic social media following where he uploads videos of his Hey Hey Hey It's Freddie at Bobcat video series. He also placed first in the Bobcat 2020 “Give Us Your Pitch” Contest.

#035 - Bryan Peters

Bryan Peters has over 20 years experience in the equipment rental industry. Bryan is the President at AdvanceTrac Equipment, a full-service equipment brokering and consulting firm focused on optimizing heavy equipment fleets. Bryan talks about growing up in the family rental business in Texas, going into business for himself and some of the challenges he faced in starting a company during in the middle of 2020.

#034 - Mike Rooney

Mike Rooney is the General Manager at World Wide Rental Services in Denver Colorado. Focusing on large earthmoving equipment, Mike was the companies first employee and has helped grown the business to 10 locations across the U.S. Mike talks about some of the challenges he faced when he first the rental industry, how World Wide Rental Services significantly increased their equipment damage recovery and his journey to become the General Manager.

#033 - Caleb Yell

Caleb Yell is the CEO of Rental Hosting and is the leading the charge in terms of helping transition the equipment rental industry into having more of an online presence. In this episode Caleb provides advice to rental businesses that are thinking about increasing their digital footprint, how he fell in love with the equipment rental industry and what are some of the common challenges people are faced with when trying to build a new website or customer portal. Completely integrated with Point of Rental, Rental Hosting touches on areas such as online quotes, reservations, equipment availability and pricing.

#032 - Matthew Nemes

Matthew Nemes is the Victorian State Manager at All Lift Forklifts and Access Equipment and joined the equipment rental industry 7 years ago after pursuing a professional soccer career in England. Matthew is also the Founder of Brain Play Performance Management where he helps professional athletes and individuals through developmental coaching, with some of his clients being included in the Australian Socceroo's team.

#031 - Rod Lentino

Rod Lentino has over 15 years in the equipment rental industry, working at companies such as Komatsu Canada, SMS Rents and Cooper Equipment Rentals. Rod is currently the Rental Fleet Manager at Cooper Equipment Rentals, one of the fastest growing rental businesses in Canada. Rod was involved in implementing a telematics solution that enables the Cooper Team to view data from multiple GPS units in a single screen, empowering their staff to make faster and more informed decisions about their rental fleet.

#030 - Kate Everitt

Kate Everitt has over 20 years experience in the equipment rental industry, first joining the material handling industry with companies such as Brambles and National Fleet before eventually joining Baseplan Software, an ERP software provider for the equipment rental industry. Kate is currently the Director of Customer Success at Baseplan Software and talks about the journey in the industry, some of the challenges she faced and some advice to other women in the equipment rental industry.

#029 - Sarah Kuhne

Sarah Kuhne is a Project Manager at her fathers family business, Guardian Gantry Hire in Queensland Australia. Working at a family business Sarah is exposed to all facets of the business, and is in the process of also completing her PHD at Griffith University. In 2020 Sarah was included in the Top 100 Women in Construction and someone to watch as a future leader of the equipment rental industry.

#028 - Chania Rodwell

Chania Rodwell is the Group Finance Director at Vortex Group of Companies, one of the fastest growing Pump and Power provides in Australia. Chania recently joined the equipment rental industry after spending over a decade in the private equity industry. Chania talks about how she got to where is today, advice to people thinking about partner with a private equity fund, some of the challenges women face in their career and advice to other females interested in joining the equipment rental industry.

#027 - Angela McLachlan

Angela McLachlan has over 20 years experience in the equipment rental industry, first joining through her fathers business, General Rentals. Today Angela is the Application Support Manager at Onsite Rental Group and was the recipient of the 2020 ONSTAR award. Angela talks about her journey in the industry, some of the challenges she faced in her career and advice to other females interested in joining the equipment rental industry.

#026 - Manelle Merhi

Manelle Merhi has over 18 years experience working in the equipment rental industry. Working at companies such as Kennards Hire, Coates Hire and Hilti. Manelle is currently the General Manager of Marketing and Customer Experience at Kennards Hire. Celebrating International Women's Day, we cover how Manelle arrived at where she is today, some of the challenges she has faced, advice to other women looking to join the equipment rental industry and how she juggles being a mum and a successful business leader.

#025 - Heidi Sundin & Manal Thomas

Both leaders within the Coates Hire organization, Heidi Sundin is the Group Manager, Strategy and Customer Experience and Manal Thomas is the Group Manager, Organisational Effectiveness. In conjunction with International Women's Day, we talk about their preconceived thoughts before joining the equipment rental industry, how the equipment rental industry can attract more female candidates and what initiatives Coates Hire have in place to continually improve diversity in the workplace.

#024 - Scott Cannon

Scott Cannon is the CEO of BigRentz, the fastest growing online equipment rental company in the world. Scott Cannon is an accomplished executive with over 20 years of experience successfully developing high growth in mid-sized companies. Scott talks about how he first got associated with BigRentz, how the company has evolved over the past few years and where they are heading.

#023 - Michael McDaniel

Michael McDaniel is the Owner of Ideal Rent-All, an independent General Rental business based in Mount Vernon, Washington. Michael first started his business by floating the company on a credit cards and renting party supplies. Today Ideal Rent-All supplies general tools, construction, party and event equipment, housing over 1,500 assets that are available for rent. Michael is heavily involved with the American Rental Association, where he served a 3 year term as the ARA Region Eight Director.

#022 - Adrian Manning

Adrian Manning is the Chief Operating Officer at Coates Hire, Australia's largest nationwide industrial and general equipment hire company. Adrian has worked from the ground up, being involved with companies such as Acme Hire, St George Hire, National Hire, Kennards Hire and now Coates Hire. Adrian shares his journey, while also providing some insight into key events such as the merger between National Hire and Coates Hire.

#021 - Jake White

Jake White has over 9 years’ experience in the equipment rental industry, working his way up to become the Kennards Hire Concrete Care Branch Manager in Belmont Western Australia. Jake talks about joining the industry at 19 as a serviceman driver, working in various Kennards Hire speciality divisions, the process to eventually become a Branch Manager and provides some insight for others that are interested in following a similar path.

#020 - Louise Azzopardi

Louise Azzopardi is a heavy vehicle mechanic by trade and has worked at companies such as Cummins and WesTrac. Louise talks about what it was like joining a male dominated industry and some of the challenges she was faced with. Louise was the 1st female to win gold at the Australian National World Skills Competition in the category of Heavy Vehicle Mechanics, and competed at an international level placing 4th in the world. Today Louise has a passion for training and assessment, passing her skills onto the next generation, while also completing public speaking and inspiring others.

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