Satin Sachdeva is the Managing Director of Equipment Planet and the founder of CERA. Working in the equipment rental industry for 15 years...

August 3, 2020

Chatting with Satin Sachdeva from Equipment Planet

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Bulldozer

Podcast Episode

#63 - James MacPherson

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James MacPherson has over 18 years in the equipment rental industry, working at companies such as Coates Hire & Onsite Rental Group. He worked his way through various customer facing roles within the branches but would eventually find a passion for pricing & data. Today James is a specialist in analysing equipment rental rates, while also helping rental companies better utilize their data through reporting solutions. From this passion, James would go onto start his own company called Wolf and Bear Services, where he provides consulting services to the equipment rental industry.

Episode Transcription & Timestamps

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