Recorded live at the 2026 ARA Show in Orlando by Michael Larsen, this episode features Dan Crowley the President of Peer Executive Groups. Dan is a facilitator, business strategist, and trusted advisor to rental leaders across the industry. With decades of experience spanning finance, operations, and over 20 business acquisitions, Dan unpacks what truly separates good rental businesses from great ones.

From his early days in high-pressure consulting to shaping peer groups that drive real accountability, Dan shares how leadership is less about spreadsheets and more about creating the right environment for growth. He dives into the power of shared experience, why most business problems are misdiagnosed, and how peer accountability, not just conversations drives lasting change.