Recorded live at the 2026 ARA Show in Orlando by Michael Larsen, this episode features Brian Richardson, President-Elect of the American Rental Association and owner of L & A Tent & Event Rentals. With over four decades in the industry, Brian shares hard-earned lessons on leadership, resilience, and what it truly means to operate in an environment where “there is no tomorrow.”

From building a people-first culture to navigating succession and letting go of micromanagement, Brian opens up about the evolution from operator to leader. He dives into the realities of running a labor-intensive rental business, the importance of investing in teams and safety, and why the industry must professionalize to keep pace with growing demands.