Recorded live at the 2026 ARA Show in Orlando by Michael Larsen, this episode back industry icon Anthony Durante one of the most influential voices in equipment rental.

Fresh off the major announcement of his new venture The Owl partnering with Point of Rental, Anthony shares the vision behind what he calls a full-scale “data revolution” for the rental industry. Built on over 30 years of operational experience, The Owl brings predictive dashboards and advanced analytics into the hands of rental operators helping them finally see their business from a strategic, 20,000-foot view.