Patrick Tunnicliffe has a background in mechanical and maintenance engineering and world cup snowboard racing but found himself in the equipment rental industry in 2010. His engineering, planning, process efficiency, and operations background complimented his role as General Manager of a rental store which led to dramatic improvements of the operations and profitability of the company. Today Patrick is sharing his experiences and helping owners do the same from a business consulting perspective with a focus on leveraging technology to exponentially improve their businesses.