Max Line serves as the Director of LGC Equipment Hire & LGC Traffic, headquartered in Perth, Western Australia. He started LGC Traffic and expanded its operations to employ over 300 staff, frequently requiring the need to rent traffic equipment. Rather than depending on external hire services, Max established LGC Equipment Hire, which has since emerged as Western Australia's premier supplier of quality construction and event equipment for hire.

This strategic move has empowered LGC to fulfil internal hiring needs while simultaneously offering portable toilets, access, and traffic equipment within the WA market. One thing to note about LGC Equipment Hire is all their equipment is bright pink!